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IT-Entrepreneurship - Execution (Sommersemester 2009)

Dozent: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam) , Mathias Domschke (Enterprise Platform and Integration Concepts)

Beschreibung

Interactive, team-based seminar with workshop character on entrepreneurial execution.
Bring your own ideas or work on given case studies to evaluate, evolve, and execute them together with venture capitalists, innovators, start-ups, and real entrepreneurs.

Core questions:

  • Why is entrepreneurship so important?
  • How to generate business ideas?
  • What is a business model?
  • How can I create value through my business model?
  • How do I cross the chasm?
  • How to build a team?
  • How can I fund a company?
  • What does it take to convince investors?
  • How do I execute my venture?

The seminar is structured into four main parts with three dates each:

I. Get Started

1.      Introduction Entrepreneurship
2.     
Creativity & Business ideas
3.     
Teamwork: Generate ideas & pitch

II. Get Running

1.      Business models
2.     
Examples and case studies (your own or 3rd party)
3.     
Workshop: Present business models to entrepreneurs

III. Get Better

1.      Strategy & Marketing
2.     
Case studies on marketing strategy
3.     
Workshop: Present new marketing strategies to experts

IV. Get Funded

1.      Financing
2.      Round table with guests
3.      Workshop: The art of pitching to investors

 

 

Limited to 16 participants.

Voraussetzungen

Eager interest in Entrepreneurship.

Literatur

Crossing the Chasm by Geoffrey A. Moore
Innovation & Entrepreneurship by Peter Drucker
The Innovator’s Dilemma by Clayton Christensen
The Art of Innovation by Tom Kelley
Technology Ventures: From Idea to Enterprise
by Richard Dorf and Tom Byers
How to Read a Financial Report by John A. Tracy

 

http://etl.stanford.edu/about/reading.shtml

Leistungserfassung

  • Active participation and contributions to the seminar
  • Application of concepts (on your own ideas resp. given case studies)
  • Presentations and discussions

Termine

Wöchentlich montags 15:15-16:45 Uhr.
Bei Gästen und Diskussionsbedarf kann flexibel verlängert werden.

Allgemeine Information

  • Semesterwochenstunden : 2
  • ECTS : 3
  • Benotet : Ja
  • Einschreibefrist : 08.05.2009
  • Programm : IT-Systems Engineering MA
  • Lehrform :
  • Belegungsart : Wahl

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