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IT Entrepreneurship II (Sommersemester 2010)

Dozent: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam)

Beschreibung

Interactive, team-based seminar with workshop character.

Bring your own ideas or work on given case studies to evaluate, evolve, and execute them.

 

Core questions:

  • How can I create value through my business model?
  • Why promotion and advertising is NOT marketing?
  • How do I cross the high-tech chasm?
  • How can I fund a company?
  • How do I execute my venture?

There are two building blocks in the lecture:

I. Strategy

Approaching high-technology markets
Insights and
case studies of marketing strategies
Best practice examples

II. Get Money / Spend Money

Financial basics
Corporate finance
Guest lecture with real CFO

Voraussetzungen

Limited to 12-15 participants.
Depending on the attendees this lecture will be held in English or German.

 

IT Entrepreneurship lecture I is a plus, not a must.
Attending the concurrent business plan competition is a plus, not a must.

Eager interest in entrepreneurship is decisive.

 


Literatur

Crossing the Chasm by Geoffrey A. Moore
The Innovator’s Dilemma by Clayton Christensen
Technology Ventures: From Idea to Enterprise
by Richard Dorf and Tom Byers
How to Read a Financial Report by John A. Tracy

 

http://etl.stanford.edu/about/reading.shtml

Leistungserfassung

  • Active participation and contributions to the seminar
  • Application of concepts (on your own ideas resp. given case studies)
  • Presentations and discussions

Termine


Allgemeine Information

  • Semesterwochenstunden : 2
  • ECTS : 3
  • Benotet : Ja
  • Einschreibefrist : 29.04.2010
  • Programm : IT-Systems Engineering MA
  • Lehrform :
  • Belegungsart : Wahl

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