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IT-Entrepreneurship I (Wintersemester 2011/2012)

Dozent: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam)

Beschreibung

Monday:
Lecture dealing with hot spots and core questions of entrepreneurship. All parts are teached and coached in a strong interactive mode mixed with real-world case studies and real entrepreneurs as guest speakers.

Blocks:

  • Business Modeling
  • Team Building
  • Technology (Roles, IP-Strategy, Product)

Wednesday:
Writing and presenting a business plan about student team self-chosen or given business idea.

Blocks:

  • Business Plan
  • Presentations

 

Core questions/Main Module (Mondays):

  • Why is entrepreneurship so important?
  • How do I generate a business idea?
  • What is a business model?
  • What are the differences between technology, product and a solution offering?
  • Who do I need for a winning team?

Core questions/Business Plan Module (Wednesdays):

  • How do I write a good business plan?
  • What should I present in a pitch?

Voraussetzungen

Primarily objective is to equip students with knowledge and insights to execute their own business ideas either within a corporation or in an external start-up. Secondary, we aim to motivate more HPI students to think entrepreneurial.

Literatur

  • Alexander Osterwalder: business model generation
  • Guy Kawasaki: The art of start
  • Rand Komisar: The monk and the riddle
  • William Sahlman: How to write a great business plan

Lern- und Lehrformen

Monday:

  • Lecture
  • Guests
  • Exercises
  • Case Study
  • Presentations (Students)

 

 Wednesday:

  • Lecture
  • Presentations (Students)

Leistungserfassung

Monday:

  • Case Study (written and presentation)
  • Written tests
  • Oral contribution

Wednesday:

  • business plan
  • presentations

Termine

PLEASE NOTE: First session on October, 17

Mondays 15:15 to 16:45 in room A 2.1

Wednesdays 09:15 to 10:45 in room A 2.1

Allgemeine Information

  • Semesterwochenstunden : 4
  • ECTS : 6
  • Benotet : Ja
  • Einschreibefrist : 02.11.2011
  • Programm : IT-Systems Engineering MA
  • Lehrform : S
  • Belegungsart : Wahl
  • Maximale Teilnehmerzahl : 15

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