Mark Schar

As a Ph.D. student at the Center for Design Research, Mark is exploring the role of cognitive diversity on design teams. It has been long established that multidisciplinary/cross-functional teams have more interesting outcomes; it remains to be seen if this diversity can be measured on a cognitive level. Cognitive neural-typing may also play a role in the evaluation and exchange of information within design groups affecting discussion and decision making.
Mark received his Bachelors in Science from Northwestern University (1975) and an Master in Business Administration from The Kellogg School of Management at Northwestern University (1977).  After nearly thirty years in industry, at companies like The Procter & Gamble Company and Intuit, Inc, Mark returned to Stanford University to complete a Ph.D. in Mechanical Engineering - Design. He is also on the teaching team for ME310 Global and new product design course working with corporate sponsors on funding projects.


Measuring and Changing Organizational Culture

Measuring and Changing Organizational Culture Through Design Thinking Culture Metrics (DTCM). PI: … > more


Teamology: The Art and Science of Successful Design Team Formation. PI: Professor Shavelson  … > more


Applied Teamology - The Impact of cognitive diversity on information sharing and decision making … > more

What drives Creative Thinking...?

What drives Creative Thinking...? . PI: Professor Brian Knutson Abstract Employees’ ability to … > more