Flash teams: on-demand design via expert crowdsourcing

PI: Prof. Michael Bernstein


Crowdsourcing offers design teams the opportunity to reach out to perspectives from thousands of others. However, crowds struggle with open-ended goals such as design, and homogenous crowds are in tension with the diverse perspectives of design teams.  We propose Flash Teams: crowdsourcing for elastic teams of diverse experts on design goals. Recruiting using expert crowdsourcing platforms, we focus on a “napkin sketch” scenario: starting with a sketch of a design idea, execute the entire user-centered HCI design process — low-fi mockup, heuristic evaluation, implementation, user study, and revised implementation — all in one eighteen-hour crowdsourced collaboration between design, usability and implementation experts. Flash teams benefit from: 1) elasticity, dynamically growing and recruiting new expertise as needed; 2) diversity, recruiting experts from practically any background; and 3) sprints, convening experts for minutes or hours rather than days. We are also creating team abstractions, which allows us to leverage the traditional computer science strengths of modularity and composition, for example combining napkin sketch design teams with teams of multimedia experts to create video prototypes. 

To evaluate Flash Startups, we will be comparing our approach to traditional online teams on controlled expert tasks.


Daniele Retelny

Daniele Retelny. > more

Dr. Martin Schwemmle

Dr. Martin Schwemmle. > more

Dr. Matthias Uflacker

Dr. Matthias Uflacker. > more

Franziska Dobrigkeit

Franziska Dobrigkeit. > more

Helen Chen

Helen Chen. > more

Johannes Henning

Johannes Henning. > more

Karen von Schmieden

Karen von Schmieden. > more

Kesler Tanner

Kesler Tanner. > more

Lydia Chilton

Lydia Chilton. > more

Martin S. Angst

Martin S. Angst. > more

Patrick Rein

Patrick Rein. > more

Prof. James Landay, PhD

Prof. James Landay, PhD. > more

Prof. Michael Bernstein

Prof. Michael Bernstein, PhD. > more

Rajan Vaish

Rajan Vaish. > more

Tim Felgentreff

Tim Felgentreff. > more