"Young entrepreneurs are passionate about their ideas. Almost every startup faces the uphill battle to acquire new paying customers in a short period of time.
This is the moment of truth. Unfortunately, many great ideas suffer a crash landing, because their technology products fail to resonate with the demands of market - or - the startup team has developed an amazing technology, which unfortunately addresses the wrong market segment."
Alexander Renneberg, Senior Analyst at D-Labs, will talk about this in our XPERT Talk. The day will end with pizza & beer.
The E-School Xpert Talk summarized:
Topic: How to identify and focus on the right market segments for your product idea?
Speaker: Alexander Renneberg, Senior Analyst D-LABS
What is it about: Identifying the right market segments. Including:
- What needs to be done in order to find profitable market segments?
- How to open up your product to become attractive for more market segments?
- How to validate whether identified market segments are really profitable?
- What must be done before investing into marketing & sales?
When: 20.07.2017; Where: E-School (Rudolf-Breitscheid-Str. 189, HPI Campus III, Raum G3.E15/16)
Time: 5.00-6.00 p.m. Expert Talk, afterwards networking with pizza & beer
Language: German or English (depending on the audience)
Registration: is necessary. Please use the link from the invitation email.
