Hasso-Plattner-Institut
  
 

10.07.2017

E-School XPERT-Talk: "How to identify and focus on the right market segments for your product idea?" with Alexander Renneberg, Senior Analyst at D-LABS + Networking with Pizza&Beer

Young entrepreneurs are passionate about their ideas. Almost every startup faces the uphill battle to acquire new paying customers in a short period of time. This is the moment of truth. Unfortunately, many great ideas suffer a crash landing, because their technology products fail to resonate with the demands of market - or - the startup team has developed an amazing technology, which unfortunately addresses the wrong market segment.

When: 20.07.2017; 5.00-6.00 p.m.

Where: Rudolf-Breitscheid-Str. 189, HPI Campus III, Room G3.E15/16

Speaker: Alexander Renneberg, Senior Analyst at D-LABS

Topic: How to identify and focus on the right market segments for your product idea? Identifying the right market segments, including... 

  • What needs to be done in order to find profitable market segments?
  • How to open up your product to become attractive for more market segments?
  • How to validate whether identified market segments are really profitable?
  • What must be done before investing into marketing & sales?

When: 11.05.2017;

Where: E-School (Rudolf-Breitscheid-Str. 189, HPI Campus III, Raum G3.E15/16)

Time: 5.00-6.00 p.m. Expert Talk, then networking with pizza & beer

Language: German or English (depending on the audience)

Registration: is necessary. Please use the link from the invitation email.

More news

13.08.2018

HPI Seed Fund invests in Auratikum

Die SaaS-Anwendung Auratikum ermöglicht Forschern wissenschaftliche Erkenntnisse mit Hilfe eines strukturierten und … > more

23.07.2018

Intrapreneurship Event at HPI

In July, the E-School presented the first Intrapreneurship activity at HPI. Jointly with D-Labs, we are tasked to recruit … > more

03.07.2018

First Technology Spotlight: Virtual Reality in cooperation with Vragments

There has been a lot of enthusiasm about Virtual Reality (VR) over the past years - immersive technologies can be utilized … > more

10.06.2018

Completion of Phase 1 of the Business Plan Competition

Nachdem insgesamt 20 Teams ihre Ideen pünktlich eingereicht haben, gab es am 23. und 24. Mai individuelles Feedback für die … > more

10.06.2018

The E-School supports HackHPI

Am Wochenende des 25.-27. Mai fand am HPI der jährliche Hackathon mit 80 internationalen Teilnehmern statt. In diesem Jahr … > more