Hasso-Plattner-Institut
  
 

10.07.2017

E-School XPERT-Talk: "How to identify and focus on the right market segments for your product idea?" with Alexander Renneberg, Senior Analyst at D-LABS + Networking with Pizza&Beer

Young entrepreneurs are passionate about their ideas. Almost every startup faces the uphill battle to acquire new paying customers in a short period of time. This is the moment of truth. Unfortunately, many great ideas suffer a crash landing, because their technology products fail to resonate with the demands of market - or - the startup team has developed an amazing technology, which unfortunately addresses the wrong market segment.

When: 20.07.2017; 5.00-6.00 p.m.

Where: Rudolf-Breitscheid-Str. 189, HPI Campus III, Room G3.E15/16

Speaker: Alexander Renneberg, Senior Analyst at D-LABS

Topic: How to identify and focus on the right market segments for your product idea? Identifying the right market segments, including... 

  • What needs to be done in order to find profitable market segments?
  • How to open up your product to become attractive for more market segments?
  • How to validate whether identified market segments are really profitable?
  • What must be done before investing into marketing & sales?

When: 11.05.2017;

Where: E-School (Rudolf-Breitscheid-Str. 189, HPI Campus III, Raum G3.E15/16)

Time: 5.00-6.00 p.m. Expert Talk, then networking with pizza & beer

Language: German or English (depending on the audience)

Registration: is necessary. Please use the link from the invitation email.

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