At the centre of Europe’s most exciting startup hub, Berlin, EFM Horizon presents 10 leading tech entrepreneurs from throughout Europe and connects them with the film and media industries. EFM Startups, successfully launched in 2015 provides EFM industry professionals with the opportunity to tap into carefully curated startup companies, who have developed and implemented new strategies and tools for tackling the challenges facing the industry today.

Cinuru Research belongs to one of these selected startups that are allowed to present themselves. The HPI startup Cinuru Research GmbH was founded in April 2017. The interdisciplinary team develops data-based solutions for customer relationship management in the cinema. With their experience in film production and marketing as well as software development and data analytics, they want to help shape the further development of the film industry.

Cinuru Research works toward a future in which movie-going is a truly digital experience. While film production, distribution, and even exhibition have been digitized in recent years, the movie industry’s customer relationship still remains mostly analog and anonymous. Rooted in research and having a strong background in analytics, the start-up based in Babelsberg collects and analyzes customer data from their cinema loyalty app CINURU and help cinemas and distributors understand, reach, and retain their audiences.

Cinuru can still be visited today and tomorrow at their Pop Up office at the EFM.

Website of EFM Horizon
Website of Cinuru Research