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The Founders Toolkit

A collection of useful links, sorted by topics

The Founders Toolkit is a collection of links that we deem useful. They are topically grouped as in the figure below. We curate the list and refresh it frequently, and do not claim its completeness. If you would like to have more content here or there, please to get in touch and feel free to recommend sources.

Idea - Generation, Analysis & Testing

People - Composition, Values & Expectations

  • Composition
    • Tips for setting salaries from a Point 9 Capital partner (christophjanz.blogspot.com)
    • "We [at Netflix] are a high performing sports team, and not a family" - an interview with Netflix' Reed Hastings (soundcloud.com)
  • Values
    • The Netflix culture deck (slideshare.net)
    • How values show in everyday business - a Harvard Business Review Artikel (hbr.org)
    • A Quora thread on the perception of startup culture (quora.com)
    • How and why culture has an impact on business performance - an interview (wired.com)
  • (Financial) Expectations

Market - Segmentation, Validation & Competition

  • Segmentation
    • Features to use for customer segmentation (medium.com)
    • Reinventing the Factory Stack - Industrial Markets from a VC perspective by Point 9 Capital (medium.com)
  • Validation
  • Competition

Product - Value Proposition, Competitive Advantage & Development

Business Model - Renting & Pricing

Execution - Market entry, Sales & Marketing, Formalities

Finance - Financial Statements & Investor Strategy

Pitching - Investor Pitch & Presentation

Further resources

We would also like to point to these sources, which cover many topics or serve as an aggregator: