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From Tweet to Lead: HPI’s Social Media Analysis Automatically Leads to Potential Customers

A new sales software to optimize sales processes between business partners is being presented by scientists from Hasso Plattner Institute at CeBIT. The new software, based on the analysis of social media channels, makes cold calls (the unsolicited calling of a stranger usually to generate a sale) completely superfluous. It means only reaching those potential customers who actually offer an excellent business prospect; in other words: from Tweet to Lead!

Source: www.dollarphotoclub.com

HPI’s social media suite identifies potential business customers on the basis of their published texts in social networks. Due to the huge amount of contributions in the social web, it would be extremely time-intensive, to find interesting business clients manually. That’s why the HPI system automatically searches for sales-related contributions, assigns them to a product, and presents the overview in a web application whose surface looks like the Outlook emailing software.

The innovative system evaluates entries by learning beforehand from the company’s information and marketing documents the typical expressions and terms applied to certain products. The HPI system evaluates the relevance to the sale with the help of the sales staff. This way, typical advertising messages or technical details where no purchase request is recognized are filtered out.