Prof. Dr. Katharina Hölzle
[Translate to Englisch:] Annika Schröder

Annika Schröder, Dipl.-Kffr.

Research Associate, Doctoral Candidate

E-Mail: annika.schroeder(at)hpi.de

Phone: +49 (0)331 5509 4925

Room: G-1.E.09

External Profiles: LinkedInORCID

Short Profile

Annika Schröder is a PhD student and research assistant at the Department of IT Entrepreneurship at the Hasso Plattner Institute, Digital Engineering Faculty, University of Potsdam.
Her research focuses on Lead Users and User Innovation. The focus is on patients with rare/chronic diseases, Paralympionics and Science Fiction fans and their individual innovation behaviour.

Previously, Annika Schröder studied Business Administration at the University of Hamburg, the Technical University of Berlin and the Vienna University of Economics and Business Administration. From 2008 to June 2011 she worked at the Telekom Innovation Laboratories in the "User Driven Innovation" unit.

Current Research Projects

  • Patients, Paralympic Athletes, Patient Communities


  • Schröder, A. und Hölzle, K. (2010) Success Factors of Virtual Communities for Innovation - Theoretical Considerations towards an Integrative Framework. Creativity and Innovation Management, Jhg. 19, 3, S. 257-268.
  • Schmolze, Raimund (2011) Unternehmen Idee - Wie kundenorientierte Produktentwicklung zum Erfolg führt, Campus Verlag.
  • Steinhoff, F., Schröder, A. (2009) Erzielung langfristiger Kundenbindung durch systematische Integration ausgewählter Kunden in den Innovationsprozess mobiler Business-to-Business Applikationen. In: K. Gelbrich und R. Souren (Hrsg): Kundenintegration und Kundenbindung. Wie Unternehmen von ihren Kunden profitieren, Gabler, S. 43-54. 
  • Heitmann, M.; Schröder, A. und Hölzle, K. (2011) Governance structures of open source communities. Accepted paper at the 31st Strategic Management Conference, 6. - 9. November 2011, Florida.
  • Schröder, A.; Hölzle, K. und Schultz, C. (2011) The Role of Community Governance and Interaction Quality in Patient Organizations for Rare Chronic Diseases. Akzeptierter Beitrag für die 41. Jahrgestagung der Gesellschaft für Informatik, 4. – 7. Oktober 2011, Berlin.
  • Schröder, A. und Hölzle, K. (2011) The Role of Community Governance and Interaction Quality in User Communities - An Example of Patient Organizations for Rare Chronic Diseases. Akzeptierter Beitrag beim 9th Annual International Open and User Innovation Workshop, July 4-6, 2011, Wirtschaftsuniversität Wien.
  • Schröder, A.; Steinhoff, F. (2009) Rethinking the Obvious – Two Cases on how ethnographic Research enhances new Product Development in the Context of B2B and B2C Customer Integration, Proceedings of PICMET Conference, Portland, August 2009.
  • Rohrbeck, R., Schröder, A., Heitmann, M. (2008) Does planning do any good for your new product development? Exploring value contribution of roadmapping activities through three case studies, European Management of Technology (EUROMOT), Nice/France, September 2008.