Bin Tareaf, Raad; Berger, Philipp; Hennig, Patrick; Jung, Jaeyoon; Meinel, Christoph
International Conference on Cloud and Big Data Computing (ICCBDC 2017)
In order to create an effective article, having great content is essential. However, to achieve this, the writer needs to target a specific audience. A target audience refers to a group of readers that a writer intends to reach with his content. Defining a target audience is substantial because it has a direct effect on adjusting writing style and content of the article. Nowadays, writers rely solely on annotated attributes of articles, such as location and language to understand his/her audience. The aim of this work is to identify the audience attributes of articles, especially not-annotated attributes. Among others, this work focuses on the detection of three key audience attributes of related articles: age, gender, and personality. We compare between multiple machine learning classifiers to detect these attributes. Finally, we demonstrate a prototypical application that enables writers to run existing algorithms such as trend detection and showing related articles that are specific to a defined target audience based on the newly detected attributes.