A Simple Solution to Problems

Design Thinking supports and encourages collaborative creativity to solve problems in a holistically and user-centered way. Unconventional paths are thereby welcome. Business, research and even politics increasingly recognize the intrinsic potential of teams - whose focal point is people.

Design Thinking offers an even balance between creative and analytical methods. This combination motivates teams, coaches and project partners to define the problem and formulate the solution with a greater sense of adventure. Different perspectives and experiences consciously flow into the solution process. The solution space of design innovation opens at the crossroads of user wishes, feasibility and cost-effectiveness.

In Design Thinking an often heard adage is: “problems can be complicated but not solutions.” Here, the search for solutions is not undertaken from the beginning, but rather an attempt is first made to get to the root of the problem. Subsequently, it is often a surprising simplicity that characterizes the optimal result.


The six-step iterative Design Thinking process combines the methodology from engineering with experimental aspects from the teaching of design. The user is seen from a social-scientific perspective, with a view that is always open to something new. Team members from very different backgrounds combine their efforts toward achieving a common goal. At the same time, mutually appreciated, innovation-inspiring communication helps to develop a common language and way of thinking that extends beyond subject-specific terminology and hierarchical borders. Only in this way is it possible to mutually overcome complex challenges. The result: convincing innovations for widely different areas of life.