Design Thinking is an innovative approach of thinking and doing to solve complex problems with a designerly mindset. Methods and tools from the field of design as well as ethnography to understand the latent needs, desires and wishes of tomorrow's user, customers, human beings. This human-centered approach is combined with the perspective of technological feasibility (how can ideas be technically implemented?) and business viability (how can new business models look like?).
We are offering two introductory courses: "From Inspiration to Ideas" (March) and "Bring Ideas to Life" (September).
"From Inspiration to Ideas" – The starting point of the GDTW in March 2019 is a Design Thinking challenge from a project partner from the business, social or non-profit sector. We are focusing on empathy: to better understand users’ in their context and to explore and identify their latent needs, requirements and wishes. As a start, potential fields of opportunity are identified and described from a user perspective. Designing and testing new ideas and solutions through prototyping and iterating are also addressed.
"Bring Ideas to Life" – The GDTW in September 2019 is focusing on the human-centered design and implementation of solutions. The starting point of this second introductory workshop week are promising business and product ideas. These ideas are further developed, designed and prototyped by making use of the iterative Design Thinking process in order to create new solutions and innovative user scenarios in the next step. The focus here is on the "design doing": the aim is to design suitable solution ready to market in the context of the worlds of users.
Both design thinking workshop weeks consists of five intense teamwork days. During this minds- and hands-on experience the participants will broaden their core competencies in critical thinking, collaboration, and creativity.
Our main area of interest is “Digital Transformation”. In our past Global Design Thinking Weeks we have for example been working with the Federal Association for Skilled Crafts (Zentralverband des Handwerks) and have developed innovative ideas to help Skilled Crafts Businesses to profit from the digitalization. And, with our partner institutions, Interhyp and ING Diba, we have been developing innovations for the workplace of the future as well as new digital business designs.
The next GDTW "From Inspiration to Ideas" takes place from 7-13 March 2019.
All information about the prerequisites for enrollment / admission, ECTS points etc. for participants from the HPI can be found here.
External participants are invited for application/participation as well. Interested external participants can apply via our online plattform until 31 January 2019.