The innovative mindset of Design Thinking uses methods and tools from the field of design as well as ethnography to understand what the latent needs, desires and wishes of tomorrow's customers. This human-centered approach is combined with the perspective of technological feasibility (how can ideas be technically implemented?) and economic sustainability (how can new business models look like?).
We are offering two introductory courses: "From Inspiration to Ideas" (April) and "Bring Ideas to Life" (September).
"From Inspiration to Ideas" – The starting point of the GDTW in April is a realistic design thinking challenge of a project partner with an entrepreneurial and/or social concern. We are focusing on empathy: to better understand users’ in their context and to explore and identify their latent needs, requirements and wishes. First of all, potential fields of opportunity are to be identified and described from a user perspective. Designing and testing new ideas and solutions through prototypes are also addressed.
"Bring Ideas to Life" – The GDTW in September is focusing on the user-centered design of solutions. The starting point for the second introductory course is the first innovative business and product ideas. These are developed further along the design thinking process in order to create new solutions and innovative user scenarios in the next step. The focus here is on the "design doing": the aim is to design suitable applications in the context of the worlds of users.
In a week with five teamwork days, the students learn core competences for working in innovative and creative environments. The so-called "challenge", as well as in the semester program of the HPI School of Design Thinking, is developed together with an external project partner.
The concrete question will be announced prior to the workshop. Challenges and project partners in the past semesters were among others: "Innovation Networks" (Telekom), "Creating Innovation Hubs" (Factory Berlin), "Financial Advice" (ING Diba).
Last year, we dealt with the subject of "digital transformation". Together with our project partners Interhyp and ING Diba, we were looking for innovations for the workplace of the future as well as the question of how new offers look in the context of digital transformation.
The next GDTW "Bring Ideas to Life" will take place from September 21 to 27, 2017. All information about the prerequisites for enrollment / admission, ECTS points etc. can be found here (in German). External applicants should send an email to office-dschool(at)hpi.de for further inquiries about the application process.