Design as Mindset

Together with the in Stanford, the HPI School of Design Thinking has taken a pioneering role in the development and dissemination of Design Thinking.

The focus of the HPI D-School, Potsdam lies in the teaching method, the cooperation with project partners and the research and further development of Design Thinking. 

The Beginning

In the nineties, the move began toward opening the sovereignty of the design profession to processes and working methods and applying  it to broad areas of life. The designers of the world-famous agency IDEO developed Design Thinking as a method for solving complex problems. In 2003, David Kelley, Larry Leifer and Terry Winograd founded the Stanford. They were supported by SAP founder Hasso Plattner, who recognized the potential of Design Thinking. In the course of the next year he made it the DNA of his software company. In 2007, Hasso Plattner founded the HPI School of Design Thinking in Potsdam.

Since the year of its founding at Hasso Plattner Institute, at Potsdam University, Design Thinking has been successfully taught, lived and continuously developed under the direction of Prof. Ulrich Weinberg.

A Place for the Whole World

Every year the HPI D-School trains up to 240 students in the unique supplementary study of Design Thinking.  Those who take part in the program come from over 70 different disciplines, 60 universities and roughly 20 nations. The language of instruction is English, which is enriched by an extensive HPI D-School vocabulary that gradually finds its way into the participants’ common language.

Today the HPI School of Design Thinking is a central anchor point and source of inspiration for the establishment and design of all other international innovation schools.


Prof. Ulrich Weinberg

Tel.: +49 -331-5509-123
Fax: +49 -331-5509-589

E-Mail an HPI D-School Office