Angela Knewitz studied law and business and has majored in Innovation Management & Marketing. She worked in multinational ad agencies as account executive and strategic planner before moving on to Design Management (product and identity) and combining it all in holistic Brand Strategy programs and their organizational implementation. In this capacity Angela holds various management positions, is a conference speaker and published on Brand Management. She has lived and worked in Europe, the US and did multiple projects in Asia and the Middle East.
As a Design Thinking coach she values iterative processes and prototyping which greatly inform contemporary strategy development. She admires her students for being inquisitive as a team and disruptive in their project approach.