Jan Koch

Jan studied Media Management with a focus on qualitative and quantitative market and opinion research at the Institute for Journalism and Communication Research in Hannover. He also became interested in the merger of Internet and Television. He gathered further experience as a corporate consultant in the field of cross-media format development and strategic IT-consulting at the Institute of Electronic Business in Berlin.
In his work, Jan always considers the implementation of products or applications – therefore, he is very interested in user motives, universal operational concepts and questions of usability. The method of design thinking fascinates him especially because of its focus on understanding problems from the viewpoint of the user.