D-Flect

Our D-Flect is an informal forum for creative exchange within the Design Thinking community and beyond. At this event, outstanding innovators from the most diverse fields are invited to the HPI D-School to share their knowledge and, most of all, their enthusiasm.

For the next D-Flect we're happy to welcome Dr. Ralf Herbrich, Managing Director of the Amazon Development Center Germany GmbH and Director of Machine Learning at Amazon. He will talk about:

Design Thinking and Working Backwards from Customers @ Amazon

Amazon strives to be the most customer-centric company in the world. But how do they do it? What are their secret techniques? Do they write press releases for a product that hasn’t even been developed? Do they replace all PowerPoint presentations with written 6-pagers? Join us at the next D-Flect to learn more about Amazon's working culture.

Dr. Ralf Herbrich is Managing Director of the Amazon Development Center Germany GmbH and Director of Machine Learning at Amazon. After studying computer science and finishing his doctorate at the TU Berlin, he was a guest researcher at the University of Bristol, the University of Canberra, and Cambridge University. Afterwards, he held various positions at Microsoft in the UK and at Facebook in Palo Alto, California.

The D-Flect is in English and will take place from 5:30 - 7:30 pm at lecture hall 3 at the HPI.

Register here for free

Contact

Heike Balluneit

HPI School of Design Thinking
Assistant to Prof. Weinberg

Tel.: +49 -331-5509-123
Fax: +49 -331-5509-589

E-Mail an HPI D-School Office