IT-Entrepreneurship - Spin-out Track (Wintersemester 2016/2017)
Lecturer: Dr. Manuel Effenberg
- Weekly Hours: 4
- Credits: 6
- Enrolment Deadline: 28.10.2016
- Teaching Form: Seminar
- Enrolment Type: Compulsory Elective Module
- Maximum number of participants: 20
Programs & Modules
Starting from a problem that one of our 2-3 practice partners describes at the beginning of the course, you will develop your own first prototype and a business case in coordination with the practice partner throughout the course.
The lectures containing entrepreneurial know-how and the experience of the several guest speakers will help you to successfully accomplish your first experience as entrepreneur.
During the course you will present your MVP and the elaborated business model (Business Model Canvas). At the end of the course there will be a final presentation of the whole Start-up concept in front of a jury that consists of your practice partner, the E-School Team and an external expert.
- Founder Team
- Idea Generation
- Product/Market fit & Minimum Viable Product
- Startup & Strategic Marketing
- Business Modeling
- Budgeting & Financing
We invite entrepreneurial and expert guest speakers for specific topics, e.g. Gero Decker (signavio), Dr. Rouven Westphal (HP Ventures)
Core questions (lecture):
- How do I generate a business idea?
- Who do I need for a winning team?
- How to get customer feedback early on?
- What aspects to consider when creating a business model?
- How to put a product on a market?
The course does not close with a final exam. To have you take away the
course essentials, we will test your knowledge repeatedly throughout the term in various ways.
The exercises are designed to help you develop a prototype, test it in the market and a elaborate your business model.
The exercises are framed in a way to challenge like an entrepreneur is challenged with various tasks every day. You will learn that you are able to handle many things even if you did not learn them before in any setting.
Core questions (exercise):
- How do I quickly test market my product?
- How do I develop a good business case?
- How do I develop my presentation pitch?
Interest in creating your own venture. Eagerness to get hands dirty.
Primary objective is to equip students with knowledge and insights to execute their own business ideas. Furthermore, we aim to motivate more HPI students to think entrepreneurial.
Course has a limit of participants. Places are assigned on "First come, first served" basis.
- Eric Ries: The lean startup
- Guy Kawasaki: The art of the start
- Alexander Osterwalder: Business model generation
- Hands-on exercises and workshops
- Guest talks
- Interim presentations (to your practice partner)
- Final presentation
Monday, 11:00-12:30 AM
Wednesday, 9:15-10:45 AM