IT-Entrepreneurship (Wintersemester 2019/2020)

Lecturer: Dr. Rouven Westphal

General Information

• Weekly Hours: 2
• Credits: 3
• Graded: yes
• Enrolment Deadline: 01.10.-30.10.2019
• Teaching Form: Seminar
• Enrolment Type: Compulsory Elective Module
• Course Language: English
• Maximum number of participants: 25

Programs, Module Groups & Modules

Description

Our IT-Entrepreneurship lecture, designed for master students, will teach you all fundamentals needed to pursue your own business idea. To reach this goal, the course combines lecture formats with hands-on experiences throughout your participation at the HPI Bootcamp 2019 (Theme: Media Tech).

The lecture starts with a full preparation-day and will be followed by a three-day intensive HPI bootcamp weekend, where you will live through the ups and downs that come along with building a team and bringing forth new business ideas. At the end of the bootcamp you will pitch your idea to an expert jury. The bootcamp will also be open to business students from other universities and D-School alumni. This will give you the opportunity to create great business ideas in interdisciplinary teams. The bootcamp will also be a great networking opportunity.

The lecture will end with a follow-up-day during the week after the bootcamp. The lecture will be held in English and contains guest speakers to impart entrepreneurial knowledge and experience.

Core Questions Addressed in this Course:

• How do I develop a business idea iteratively through customer interviews?
• Is my business idea solving a real problem?
• What could be a good value proposition for my business idea?
• Who do I need for the founding team of my startup?
• How does the Lean Startup Approach help me in creating my startup?
• What aspects do I have to consider when designing a business model?
• What is important to know about the external environment of my business model?
• How can I position my startup among existing competitors?
• What are good go-to-market strategies and revenue models for my business model?
• How do I finance my startup and do I really need venture capital?

Application:

If you would like to participate in this lecture, please submit a short application with the information described below by 30.10.2019. The course has a limit of 25 participants. Places are assigned to the most fitting students. As a result of the combination with the HPI Bootcamp 2019, please let us know the following additional information:

• Name, Email Address, Study Major
• Tell us why you want to participate (2-3 sentences)
• In case you already have a business idea that you want to develop during the lecture, please give us a two sentence explanation of the idea

Please send this information to Nicolai.Bohn(at)hpi.de

Requirements

Interest in IT-entrepreneurship. Willingness to work on a media tech business challenge during the bootcamp. Eagerness to get hands dirty. 

The lecture will be held in English. Therefore, this lecture requires participants to be able to discuss subject related matters in English.

Literature

• Eric Ries: The Lean Startup
• Ash Maurya: Running Lean
• Brad Feld: Venture Deals
• Alexander Osterwalder: Value Proposition Design
• Alexander Osterwalder: Business Model Generation

Learning

• Lectures (2 full days)
• Hands-on exercises and workshops – during the weekend of the bootcamp (3 full days)
• Sponsoring Partner (to be announced)

Examination

Written report (to be submitted after the follow-up day of the lecture) - 100 %

The written report needs to be in English too.

Dates

• Preparation day: 29.11.2019, 9.00 am – 4.00 pm
• Bootcamp Weekend: 06.12.2019 – 08.12.2019, 09.00 am – approx. 8.00 pm (each day)
• Follow-up day: 10.01.2020, 9.00 am – 4.00 pm

Rooms:

Preparation & Follow-up Day: Campus 3, G-3 E.15/16
Bootcamp: D-Space

For questions contact: Nicolai.Bohn(at)hpi.de

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