Digital Transformation – “a process that aims to improve an entity by triggering significant changes to its properties through combinations of information, computing, communication, and connectivity technologies” – is currently one of the key challenges, especially for pre-digital organizations. Closely interrelated with Digital Transformation is the ability to successfully manage and bring about Digital Innovations – “the creation of (and the consequent change in) market offerings, business processes, or models that result from the use of digital technology”. In order to do so, many companies have established “Digital Innovation Units” that are separated from the firm’s remaining organization (e.g., in terms of location, mindset, collaboration, communication, etc.) and bundle their exploration efforts to foster (digital) innovation. These “fast-lanes” of innovation represent a fairly new phenomenon and so far, literature regarding DIUs is sparse. Within the framework of her dissertation, Annalena would like to build a deep understanding of DIUs in the manufacturing industry and their role in Digital Innovation and Transformation in these firms by e.g., looking at how they are set up and work on the ground.