"Young entrepreneurs are passionate about their ideas. Almost every startup faces the uphill battle to acquire new paying customers in a short period of time. This is the moment of truth. Unfortunately, many great ideas suffer a crash landing, because their technology products fail to resonate with the demands of market - or - the startup team has developed an amazing technology, which unfortunately addresses the wrong market segment."
Über dieses und andere Themen, die bei der Gründung eines Tech-Unternehmens auftreten, spricht Alexander Renneberg, Senior Analyst von D-LABS bei diesem Xpert Talk.
Im Anschluss laden wir euch zu Pizza und Bier ein.
Der E-School Xpert Talk zusammengefasst:
Thema: How to identify and focus on the right market segments for your product idea?
Gastredner: Alexander Renneberg, Senior Analyst D-LABS
Inhalt: Identifying the right market segments. Including:
- What needs to be done in order to find profitable market segments?
- How to open up your product to become attractive for more market segments?
- How to validate whether identified market segments are really profitable?
- What must be done before investing into marketing & sales?
Datum: 20.07.2017; Ort: E-School (Rudolf-Breitscheid-Str. 189, HPI Campus III, Raum G3.E15/16)
Zeit: 17:00-18:00 XPERT Talk, im Anschluss Pizza & Bier
Sprache: Deutsch oder Englisch (entsprechend des Publikums)
Anmeldung: ist notwendig. Bitte den Link aus der Einladungsemail nutzen.
