• de

IT-Entrepreneurship (Wintersemester 2005/2006)

Dozent: , Prof. Dr. Dieter Wagner


This lecture represents a balanced combination of economic concepts and practical experiences from the first ideas to starting to run a new venture. Beginning with an introduction to the Entrepreneurial Perspective, an overview of the skills required in entrepreneurship, of key aspects in entrepreneurial management and the characteristics of both traditional and entrepreneurial strategy will be given as well as a comparison of entrepreneurs, intrapreneurs and traditional managers. Significant aspects of start-up strategies, technology, proprietorship, legal forms of business ownership, product and market planning, fundamental marketing and organizational design are discussed in connection with Creating and Starting the Venture. Furthermore, the essential process of Financing the New Venture is illustrated. The lecture closes with a special emphasis on Human Resource Management dealing with management activities and competitive strategies concerning normative, strategic and operative management aspects.

Date         Topic  and Lecturer

17.10.05   Beginning: The Entrepreneurial Perspective (D. Wagner)

24.10.05   Creativity and the Business Idea (D. Wagner)

31.10.05     -

07.11.05   How to raise Money from Venture Capital  (E. Davidson)

14.11.05   The Business Plan (D. Wagner)

21.11.05   Marketing Plan (D. Wagner)

28.11.05   Organizational Plan (D. Wagner)

05.12.05   Dynamics of Negotiations and Influencing -whole day (J. van Vlied)

                9:15 - 15:00 Uhr B-E.2

19.12.05   Financing the New Venture (D. Wagner)

09.01.06   Human Resource Management (D. Wagner)

16.01.06   Promotors of Success of Start-up-Companies (E. Davidson)

23.01.06   Presentation Workshop: Analysis and Development

                of Individual Presentation skills -  (H. Lensch)

                9:00 - 16:00 Uhr B-E.2

23.01.06   Summing up   (E. Davidson)

30.01.06   Team presentation  (D. Wagner)



  • Hisrich, Robert D./ Peters, Michael P. (2002): Entrepreneurship. 5th Edition, Mc Graw Hill: New York
    ISBN 0-07-112351-2
  • Miroslaw Malek/ Peter K. Ibach (2004): Entrepreneurship. 1st Edition, dpunkt.verlag:Heidelberg
    ISBN 3-89864-168-6
  • Bygrave, William D./ Zacharakis, Andrew (2004): The portable MBA in Entrepreneurship. 3rd Edition, John Wiley & Sons: Hoboken, New Jersey
    ISBN 0-471-27154-3
  • Cardes, Joel et.al (2001): Venture Capital - The definitive Guide for Entrpreneurs, Inventors, and Practitioners, John Wiley & Sons: New York
    ISBN 0-471-39813-6
  • Moore, Geoffrey A. (1991): Crossing the Chasm - Marketing and Selling High-Tech Products to Mainstream Customers, Harper Business: New York
    ISBN 0-88730-717-5
  • Stone-Zander, Rosamund/ Zander, Benjamin (2000): The Art of Possibility - Transforming Professional and Personal Life, Penguin Books: New York
    ISBN 0-14-200110-4


The final grade will be composed  of the following:

40 % Presentation

40% Business Plan

20 % Written Test


You can also register for the lecture with 3 Credit Points (2 SWS).

In that case the final grade will be composed of the following:

100 % Written Test with the possibility of inclusion a Mini-Business- Plan



Written Test:


13:30 - 15:00 o'clock

HS 3

Allgemeine Information

  • Semesterwochenstunden : 4
  • ECTS : 6
  • Benotet : Ja
  • Einschreibefrist : 16.11.2005
  • Programm : IT-Systems Engineering MA
  • Lehrform :
  • Belegungsart : Wahl