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IT-Entrepreneurship II (Sommersemester 2011)

Dozent: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam)

Beschreibung

Lecture dealing with hot spots and core questions of entrpreneurship. All parts are teached and coached in a strong interactive mode mixed with real-world case studies and real entrepreneurs as guest speakers.


Primarily objective is to equip students with knowledge and insights to execute their own business ideas either within a corporation or in an external start-up. Secondary, we aim to motivate more HPI students to think entrepreneurial.


Core questions:

  • Why is strategic marketing so important?
  • What is so difficult in technology sales?
  • How do I create a valid financial plan?
  • How can I finance my venture?

Structure of Lecture:

I.   Strategic Marketing

II.  Sales

III. Finance

Literatur

Geoffrey Moore: Inside the tornado

Dermot Berkerey: Raising venture capital for the serious entrepreneur

Leistungserfassung

  • Case Study (written and presentation)
  • Written tests
  • Oral contribution

Termine

Mondays, 9:15-10:45 in A-2.2. First Monday-session on 2.05.2011 (first session on 13.04.2011, see below)

Additional lectures on Wednesdays, 17:00-18:30 in A-1.2:

  • 13.04.2011 (instead of 11.04.)
  • 27.04.2011 (instead of 18.04.)
  • 08.06.2011 (instead of 06.06.) - room A-1.1
  • 15.06.2011 

- no lecture on 27.06.2011

  • 06.07.2011
  • 13.07.2011 
  • 20.07.2011 (instead of 11.07.)

Additional lecture also on 22.06.2011, 9:00 - 10:30 in A-1.2

Allgemeine Information

  • Semesterwochenstunden : 2
  • ECTS : 3
  • Benotet : Ja
  • Einschreibefrist : 1.4.2011 - 30.9.2011
  • Programm : IT-Systems Engineering MA
  • Lehrform : S
  • Belegungsart : Wahlpflicht
  • Maximale Teilnehmerzahl : 12

Module

  • Kommunikation
  • Management
  • Recht

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