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IT-Entrepreneurship (Wintersemester 2013/2014)

Dozent: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam)

Beschreibung

Monday, Practice:
Developing, and presenting a business case about a self-chosen or given business idea.

Blocks:

  • Exercises
  • Presentations
  • Prototyping

Wednesday, Lecture:
Lectures dealing with hot spots and core questions of entrepreneurship. All parts are taught and coached in a strong interactive mode and real entrepreneurs as guest speakers.

Blocks:

  • Founder Team
  • Idea Generation
  • Business Modeling
  • Startup & Strategic Marketing
  • Product/Market fit
  • Budgeting & Financing

Core questions/Lecture Module:

  • Why is entrepreneurship so important?
  • How do I generate a business idea?
  • What is a business model?
  • How to put a product on a market?
  • Who do I need for a winning team?

Core questions/Practice Module:

  • How do I develop a good business case?
  • How do I develop my presentation pitch?
  • How do I quickly test market my product?

Voraussetzungen

Interest in entrepreneurship. Eagerness to get hands dirty.

Primarily objective is to equip students with knowledge and insights to execute their own business ideas; either in their own startup or within a corporation. Furthermore, we aim to motivate more HPI students to think entrepreneurial.

- Veranstaltung ist teilnehmerbegrenzt. Teilnehmerplatzvergabe erfolgt nach dem Prinzip "First come, first served". -

Literatur

  • Alexander Osterwalder: Business model generation
  • Eric Ries: The lean startup
  • Geoffrey Moore: Crossing the chasm
  • Guy Kawasaki: The art of the start

Lern- und Lehrformen

  • Lectures
  • Guests
  • Case Study
  • Exercises
  • Student Presentations
  • Student Prototyping

Leistungserfassung

Oral Contribution, Exercises, Challenges, Presentations

Termine

Montag, 15.15-16.45 Uhr 

Mittwoch, 9.15-10.45 Uhr

Raum A-2.1
 

Allgemeine Information

  • Semesterwochenstunden : 4
  • ECTS : 6
  • Benotet : Nein
  • Einschreibefrist : 30.10.2013
  • Programm : IT-Systems Engineering MA
  • Lehrform : S
  • Belegungsart : Wahl
  • Maximale Teilnehmerzahl : 20

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