Hasso-Plattner-Institut
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IT-Entrepreneurship (Wintersemester 2015/2016)

Dozent: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam) , Dr. Manuel Effenberg

Beschreibung

Lecture:

Blocks:

  • Founder Team
  • Idea Generation
  • Business Modeling
  • Startup & Strategic Marketing
  • Product/Market fit & Minimum Viable Product
  • Budgeting & Financing
  • We invite entrepreneurial guest speakers for specific topics. 

Core questions (lecture):

  • How do I generate a business idea?
  • What aspects to consider when creating a business model?
  • How to put a product on a market?
  • How to get customer feedback early on?
  • Who do I need for a winning team?
  • The

    course does not close with a final exam. To have you take away the

    course essentials, we will test your knowledge repeatedly throughout the

    term in various ways.

Exercise:

Starting from your business ideas, you

will develop and present a business case. This will end in a prototype

that you test in the market.

The exercises are framed in a way to

challenge like an entrepreneur is challenged with various tasks every

day. You will learn that you are able to handle many things even if you

did not learn them before in any setting.

Core questions (exercise):

  • How do I develop a good business case?
  • How do I develop my presentation pitch?
  • How do I quickly test market my product?

Voraussetzungen

Interest in creating your own venture. Eagerness to get hands dirty.

Primary

objective is to equip students with knowledge and insights to execute

their own business ideas. Furthermore, we aim to motivate more HPI

students to think entrepreneurial.

- Course has a limit of participants. Places are assigned on "First come, first served" basis. –

Literatur

  • Eric Ries: The lean startup
  • Guy Kawasaki: The art of the start
  • Alexander Osterwalder: Business model generation

Leistungserfassung

Attendance, Tests, Final Presentation 

Termine

Monday, 9:15-10:45 AM

Wednesday, 9:15-10:45 AM

Room: A-2.1

Allgemeine Information

  • Semesterwochenstunden : 4
  • ECTS : 6
  • Benotet : Ja
  • Einschreibefrist : 23.10.2015
  • Programm : IT-Systems Engineering MA
  • Lehrform : S
  • Belegungsart : Wahlpflicht
  • Maximale Teilnehmerzahl : 20

Module

  • Kommunikation
  • Management
  • Recht

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