Uliana completed her Bachelor's degree in Business Administration at the University of St. Gallen and spent a semester abroad at the Universidad Carlos III in Madrid. During her Master's degree of Arts in Business Innovation at the University of St. Gallen Uliana's focus was set on topics such as business model, business model innovation, digital innovation and Design Thinking.

Uliana joined our chair at HPI in October 2021 as GTI Program Manager and Research Associate. During her research, Uliana wants to elaborate the affordances of digitization on art and creative assets.

Bachelor's degree in Business Administration at the University of St. Gallen

Semester abroad at the Universidad Carlos III in Madrid

Master's degree of Arts in Business Innovation at the University of St. Gallen

As GTI's Programme Manager, I am responsible for strategic, operational and administrative processes together with Vincent. In addition to stakeholder management, we lead lectures, organise events and support students with their projects as coaches.

In my future research, I would like to explore the digitisation of art and creative assets. The focus will be on the new digital world and the emerging business models, roles and ecosystems.