Prof. Dr. Falk Uebernickel

MSc. Carolin Marx

Research Associate and PhD Candidate

Phone: +49 331 5509 4953

Room : Campus II, Building L, L-2.11

Email : carolin.marx(at)hpi.de

Web   : LinkedIn, Researchgate, Google Scholar



About me

Carolin Marx is a research associate and Ph.D. candidate at the Chair for Design Thinking and Innovation Research at the Hasso Plattner Institute. Her research focus lies at the intersection of psychology, management and information systems. In her Ph.D thesis Carolin applies a cognitive-affective lens on decision-making challenges in Digital Transformation projects with particular emphasis on understanding how escalating commitment - the failure to withdraw from losing courses of actions - emerges and which strategies decision-makers can apply to overcome this bias. Her methodological repertoire includes psychophysiological experiments, repertory grid interviews, design science research, and quantitative survey studies. Additionally, Carolin is part of the Hasso Plattner Design Thinking Research Program in collaboration with Stanford University where she investigates the use of Design Thinking in organizations.



Since 2020: PhD Candidate, Chair for Design Thinking and Innovation Research (DTIR), Hasso Plattner Institute, Germany

2017 – 2019: Master of Science in Management with a Specialization in Strategy and Entrepreneurship, Catolica Lisbon School of Business and Economics (CLSBE), Lisbon, Portugal

2014 – 2017: Bachelor of Science in Business Psychology, Leuphana University, Lüneburg, Germany



Since 2020: Research Associate, Chair for Design Thinking and Innovation Research (DTIR), Hasso Plattner Institute, Germany

2019 – 2020: Strategy Consultant, LSP Digital / Nxt Statista, Hamburg, Germany



Since WiSe 2020/21 – Teaching Team: Global Team-based Innovation, Hasso Plattner Institute



>  Marx, C., de Paula, D., and Uebernickel, F. “Dynamic Capabilities & Digital Transformation: A Quantitative Study on How to Gain a Competitive Advantage in the Digital Age.” In Proceedings of the European Conference on Information System 2021 (ECIS-21)

>  Marx, C., Haskamp, T.; de Paula, D.; Uebernickel, F. ”The Nexus of Design Thinking and Intrapreneurship: Insights from a large-scale empirical assessment” Hawaii International Conference on System Sciences 2022 (HICSS-22)

>  Marx, C.; Haskamp, T.; de Paula, D.; Uebernickel, F. “Design Thinking Diffusion Model: Empirical insights into the status quo” International Society for Professional Innovation Management 2021 (ISPIM-21)

> Full Publication List