Hasso-Plattner-Institut
Prof. Dr. Falk Uebernickel
  
 

Digital Innovation Accounting

Plan, measure and steer your human-centered digital innovation activities

Nowadays, the rapidly changing environment and especially the current situation of COVID-19 has challenged the way how firms manage and steer their innovation portfolio. While resources are scarce, innovation projects need to be executed by having a clear strategy and management instruments which help you to keep track of your activities.

In order to develop such management instruments to plan, manage, and steer your human-centered innovation activities, we have set up this corporate partner circle. It is meant to be a platform for learning and exchange between academia and practice.

Next event

Our next event is on the 23rd of July 2020 and we warmly invite you to learn and discuss topics around Digital Innovation Accounting with us. 

Registration: You can sign up for the event by filling out this form. Once you have registered you will receive a confirmation email including the dial-in Information for the conference call.

For further questions, please contact Thomas Haskamp

Background

About the Topic: To successfully develop Digital Innovation, firms need to transform their business towards a more agile, flexible and collaborative organism. This also has implications on its processes and ways of measuring and steering these efforts. While still providing transparency on projects and their efficiency and effectiveness in terms of resource investment, accounting frameworks also need to be flexible to respond to the changing needs that the fuzziness of digital innovation projects requires. Especially in the early, exploratory phases of innovation, monitoring seems to be difficult, as projects navigate through an area of high uncertainty. However, it is precisely this uncertainty that underlines the need for a control cockpit that enables companies to better manage this process.

About us: The Chair for Design Thinking and Innovation Research aims to drive human-centered digital innovation along different areas. As part of the Hasso Plattner Institute, we aim to drive digital transformation and deliver technical innovations that address relevant challenges in business and society. Headed by Prof. Dr. Falk Uebernickel a small team of curious researchers investigates this process from different perspectives and aims to better understand how we can achieve this mission.