E-commerce Web sites owe much of their popularity to consumer reviews accompanying product descriptions. On-line customers spend hours and hours going through heaps of textual reviews to decide which products to buy. At the same time, each popular product has thousands of user-generated reviews, making it impossible for a buyer to read everything. Current approaches to display reviews to users or recommend an individual review for a product are based on the recency or helpfulness of each review. In this paper, we present a framework to rank product reviews by optimizing the coverage of the ranking with respect to sentiment or aspects, or by summarizing all reviews with the top-K reviews in the ranking. To accomplish this, we make use of the assigned star rating for a product as an indicator for a review’s sentiment polarity and compare bag-of-words (language model) with topic models (latent Dirichlet allocation) as a mean to represent aspects. Our evaluation on manually annotated review data from a commercial review Web site demonstrates the effectiveness of our approach, outperforming plain recency ranking by 30% and obtaining best results by combining language and topic model representations.
NN15.pdf
Download: ScienceDirect
Watch our new MOOC in German about hate and fake in the Internet ("Trolle, Hass und Fake-News: Wie können wir das Internet retten?") on openHPI (link).
Our work on Measuring and Comparing Dimensionality Reduction Algorithms for Robust Visualisation of Dynamic Text Collections will be presented at CHIIR 2021.
I added some photos from my trip to Hildesheim.
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