Hasso-Plattner-InstitutSDG am HPI
Hasso-Plattner-InstitutDSG am HPI

IT Entrepreneurship II (Sommersemester 2010)

Dozent: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam)

Allgemeine Information

  • Semesterwochenstunden: 2
  • ECTS: 3
  • Benotet: Ja
  • Einschreibefrist: 29.04.2010
  • Lehrform:
  • Belegungsart: Wahlpflichtmodul


  • IT-Systems Engineering MA


Interactive, team-based seminar with workshop character.

Bring your own ideas or work on given case studies to evaluate, evolve, and execute them.


Core questions:

  • How can I create value through my business model?
  • Why promotion and advertising is NOT marketing?
  • How do I cross the high-tech chasm?
  • How can I fund a company?
  • How do I execute my venture?

There are two building blocks in the lecture:

I. Strategy

Approaching high-technology markets
Insights and
case studies of marketing strategies
Best practice examples

II. Get Money / Spend Money

Financial basics
Corporate finance
Guest lecture with real CFO


Limited to 12-15 participants.
Depending on the attendees this lecture will be held in English or German.


IT Entrepreneurship lecture I is a plus, not a must.
Attending the concurrent business plan competition is a plus, not a must.

Eager interest in entrepreneurship is decisive.



Crossing the Chasm by Geoffrey A. Moore
The Innovator’s Dilemma by Clayton Christensen
Technology Ventures: From Idea to Enterprise
by Richard Dorf and Tom Byers
How to Read a Financial Report by John A. Tracy




  • Active participation and contributions to the seminar
  • Application of concepts (on your own ideas resp. given case studies)
  • Presentations and discussions