Communicating Technology Successfully - Developing Communication Strategies (Wintersemester 2023/2024)

Dozent: Nadine Lux

Allgemeine Information

• Semesterwochenstunden: 2
• ECTS: 3
• Benotet: Ja
• Einschreibefrist: 01.10.2023 - 22.10.2023
• Prüfungszeitpunkt §9 (4) BAMA-O: 19.01.2024
• Lehrform: Blockseminar
• Belegungsart: Wahlpflichtmodul
• Lehrsprache: Englisch
• Maximale Teilnehmerzahl: 20

Studiengänge, Modulgruppen & Module

Beschreibung

The seminar is designed for students in the five master's degree programs in Digital Engineering who want to communicate their research topics in a structured manner and present them successfully. The main focus is on comprehensible communication of specialized knowledge to different target groups in different media. The seminar is designed to enable participants to:

• prepare communication strategies for complex topics from science, research and development for various target groups, and communicate transfer projects successfully
• apply a methodical toolbox with simple communication and strategy tools and
• to coach and support each other in the conception and implementation of communication tasks in a collegial exchange

Day 1 - Basics of Science and Technology Communication

• Input on science and technology communication; overview of typical characteristics and problem areas, good practice examples
• Input & exercise: target groups and goals, formulating messages, communicating knowledge
• Input: Elevator pitch training - idea pitch for group work (day 2 and day 3), input on set-up and structure
• Exercise: Preparing idea pitchs for day 2 (individual and partner exercise)

Day 2 - Idea Pitch & Communication Strategies

• Warm-up: speech and voice training
• Idea pitch: Presentation of project ideas, selecting topics and forming teams for the elaboration of the communication strategies
• Input: Elements of communication strategies, examples of communication concepts
• Exercise: Stakeholder analysis for own projects and definition of communication goals and target groups (group work)
• Input & exercise: Comprehensible language, formulating core messages (group work)
• Input: Communication measures, instruments, and formats
• Exercise: Rapid prototyping for technology communication of own projects (group work)

Day 3 – Planning of communication activities

• Input: Technology communication, examples of various media channels, including digital communication, social media, audio-visual communication, press and media work
• Continuation of exercise: Rapid prototyping of own projects (group work) - focus on one measure, e.g. for social media, and its implementation (communication examples)
• Presentation of prototypes - communication concepts for technology communication (group work, part 1 of graded exam)
• Reality check & feedback from trainer and peers
• Wrapup and briefing for the written assignment

Lern- und Lehrformen

Methodologically, the seminar consists of alternating professional inputs in lecture format, practical exercises, quick writes, group discussions as well as feedback rounds on own presentation prototypes.

In the "Ideas Pitch", participants present content-related proposals for group work, during which communication strategies are practically developed during the seminar.

Leistungserfassung

• Development and presentation of first ideas for communication strategies for technology communication (50%)
• Written assignment (max. 12 pages), elaboration of the communication strategies for technology communication presented in the seminar (50%)

Termine

19./20./21.01.2024

Hours: 9 to 18:30 h each

Room: H-E.51/52

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