Testing Business Ideas - An Introduction

Source: 'Testing Business Ideas', David J. Bland and Alexander Osterwalder, WILEY, 2020

You have a business idea, but no clue if and how it can be implemented? You have developed a great new technology, but are not sure if enough people are willing to pay money for it? Your start-up wants to launch a new product/feature and you want to make sure that it will be well received by your customers?

(Prospective) founders are often confronted with such or similar questions. Some are bubbling over with ideas, but don't know how to implement them. Others rush headlong into the development of their products/services and only realize afterwards that nobody needs them. Above all, most people do not recognize that there is only one goal at the beginning of a start-up: to gather as many insights as possible to reduce uncertainties.

In order to give this endeavour a little more structure and to teach (prospective) founders what is important when implementing a business idea, the School of Entrepreneurship (E-School) is planning a new lecture entitled "Testing Business Ideas". Until then, we would like to give a small foretaste of the event and introduce you to the process of testing business ideas. Therefore, we will give a virtual lecture on the same topic on July 21 and 22, from 5 pm to 6:30 pm.

During these two days the participants will be introduced to the topic:

  • why one should even try out his business idea.
  • how the testing process works.
  • what business hypotheses are.
  • how to derive these hypotheses from your business model and value proposition hypotheses.
  • what "experimenting" means in the start-up context and what experiments are available.
  • which mindset should be used to approach the testing process and the individual experiments and which mistakes should be avoided.

This is an interactive event in which content will be partly worked out together and questions can be asked at any time. First and foremost we want to convey the necessity as well as the core objectives of testing.

Please register for the event until July 20th using our form to receive the dial-in data for the zoom call in time. The session will be held in English.

We are looking forward to an exciting event!