IT-Entrepreneurship - Execution (Sommersemester 2009)

Lecturer: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam) , Mathias Domschke (Enterprise Platform and Integration Concepts)

General Information

Weekly Hours: 2
Credits: 3
Graded: yes
Enrolment Deadline: 08.05.2009
Teaching Form:
Enrolment Type: Compulsory Elective Module

Programs

IT-Systems Engineering MA

Description

Interactive, team-based seminar with workshop character on entrepreneurial execution.
Bring your own ideas or work on given case studies to evaluate, evolve, and execute them together with venture capitalists, innovators, start-ups, and real entrepreneurs.

Core questions:

Why is entrepreneurship so important?
How to generate business ideas?
What is a business model?
How can I create value through my business model?
How do I cross the chasm?
How to build a team?
How can I fund a company?
What does it take to convince investors?
How do I execute my venture?

The seminar is structured into four main parts with three dates each:

I. Get Started

1.      Introduction Entrepreneurship
2.      Creativity & Business ideas
3.      Teamwork: Generate ideas & pitch

II. Get Running

1.      Business models
2.      Examples and case studies (your own or 3^rd party)
3.      Workshop: Present business models to entrepreneurs

III. Get Better

1.      Strategy & Marketing
2.      Case studies on marketing strategy
3.      Workshop: Present new marketing strategies to experts

IV. Get Funded

1.      Financing
2.      Round table with guests
3.      Workshop: The art of pitching to investors

Limited to 16 participants.

Requirements

Eager interest in Entrepreneurship.

Literature

Crossing the Chasm by Geoffrey A. Moore
Innovation & Entrepreneurship by Peter Drucker
The Innovator’s Dilemma by Clayton Christensen
The Art of Innovation by Tom Kelley
Technology Ventures: From Idea to Enterprise by Richard Dorf and Tom Byers
How to Read a Financial Report by John A. Tracy

etl.stanford.edu/about/reading.shtml

Examination

Active participation and contributions to the seminar
Application of concepts (on your own ideas resp. given case studies)
Presentations and discussions

Dates

Wöchentlich montags 15:15-16:45 Uhr.
Bei Gästen und Diskussionsbedarf kann flexibel verlängert werden.

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