IT Entrepreneurship II (Sommersemester 2010)

Lecturer: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam)

General Information

• Weekly Hours: 2
• Credits: 3
• Graded: yes
• Enrolment Deadline: 29.04.2010
• Teaching Form:
• Enrolment Type: Compulsory Elective Module

Programs

• IT-Systems Engineering MA

Description

Interactive, team-based seminar with workshop character.

Bring your own ideas or work on given case studies to evaluate, evolve, and execute them.

 

Core questions:

• How can I create value through my business model?
• Why promotion and advertising is NOT marketing?
• How do I cross the high-tech chasm?
• How can I fund a company?
• How do I execute my venture?

There are two building blocks in the lecture:

Requirements

Limited to 12-15 participants.
Depending on the attendees this lecture will be held in English or German.

 

IT Entrepreneurship lecture I is a plus, not a must.
Attending the concurrent business plan competition is a plus, not a must.

Eager interest in entrepreneurship is decisive.

 

Literature

Crossing the Chasm by Geoffrey A. Moore
The Innovator’s Dilemma by Clayton Christensen
Technology Ventures: From Idea to Enterprise by Richard Dorf and Tom Byers
How to Read a Financial Report by John A. Tracy

 

etl.stanford.edu/about/reading.shtml

Examination

• Active participation and contributions to the seminar
• Application of concepts (on your own ideas resp. given case studies)
• Presentations and discussions

Dates

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