IT-Entrepreneurship - Excellence (Sommersemester 2010)

Lecturer: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam)

General Information

• Weekly Hours: 2
• Credits: 3
• Graded: yes
• Enrolment Deadline: 29.10.2010
• Teaching Form: Seminar
• Enrolment Type: Compulsory Elective Module

Programs

• IT-Systems Engineering MA

Description

This course is framed into two main parts: A lecture dealing with and mediating of hot spots and core questions of entrepreneurship. And a practical part on writing a business plan about student’s self-chosen or given business venture ideas. Both parts are to be teached and coached in a strong interactive mode mixed with real-world case studies and real entrepreneurs as guest speakers.

 

Primarily objective is to equip students with knowledge and insights to execute their own business ideas either within a corporation or in an external start-up. Secondary, we aim to motivate more HPI students to think entrepreneurial. 

Core questions:

• Why is entrepreneurship so important?
• How to generate business ideas?
• What is a business model?
• How can I create value through my business model?
• Why many engineers fail to build a desirable product (out of a great technology)?
• Why intellectual property (IP) can be valued as revenue?
• What is the magic behind a winning team?
• How to write a good business plan? 

The lecture itself is structured into five hot-spot parts with three sessions each:

The writing of the business plan is to be coached through 1:1 feedback loops between students and the teaching team. It should cover the following major parts:

Requirements

Interest in Entrepreneurship.

Literature

A detailed list will be handed out during the lecture.

Examination

•     Active participation and contributions to the lecture
•     50% oral presentations and discussions
•     50% written business plan

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