IT-Entrepreneurship II (Sommersemester 2011)

Lecturer: Dr. Rouven Westphal (Gastdozenten oder Dozenten der Uni-Potsdam)

General Information

• Weekly Hours: 2
• Credits: 3
• Graded: yes
• Enrolment Deadline: 1.4.2011 - 30.9.2011
• Teaching Form: Seminar
• Enrolment Type: Compulsory Elective Module
• Maximum number of participants: 12

Programs, Module Groups & Modules

Description

Lecture dealing with hot spots and core questions of entrpreneurship. All parts are teached and coached in a strong interactive mode mixed with real-world case studies and real entrepreneurs as guest speakers.

Primarily objective is to equip students with knowledge and insights to execute their own business ideas either within a corporation or in an external start-up. Secondary, we aim to motivate more HPI students to think entrepreneurial.

Core questions:

• Why is strategic marketing so important?
• What is so difficult in technology sales?
• How do I create a valid financial plan?
• How can I finance my venture?

Structure of Lecture:

I.   Strategic Marketing

II.  Sales

III. Finance

Literature

Geoffrey Moore: Inside the tornado

Dermot Berkerey: Raising venture capital for the serious entrepreneur

Examination

• Case Study (written and presentation)
• Written tests
• Oral contribution

Dates

Mondays, 9:15-10:45 in A-2.2. First Monday-session on 2.05.2011 (first session on 13.04.2011, see below)

Additional lectures on Wednesdays, 17:00-18:30 in A-1.2:

• 13.04.2011 (instead of 11.04.)
• 27.04.2011 (instead of 18.04.)
• 08.06.2011 (instead of 06.06.) - room A-1.1
• 15.06.2011 

- no lecture on 27.06.2011

• 06.07.2011
• 13.07.2011 
• 20.07.2011 (instead of 11.07.)

Additional lecture also on 22.06.2011, 9:00 - 10:30 in A-1.2

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