Wirtschaftliche Grundlagen II (Sommersemester 2019)

Lecturer: Dr. Rouven Westphal

General Information

• Weekly Hours: 2
• Credits: 3
• Graded: yes
• Enrolment Deadline: 26.04.2019
• Teaching Form: Lecture
• Enrolment Type: Compulsory Module
• Course Language: German

Programs, Module Groups & Modules

Description

Our 'Wirtschaftliche Grundlagen II' lecture focuses on the essentials of IT-Entrepreneurship, required to pursue your own business idea. To reach this goal, the course combines lecture formats with hands-on experiences. In most weeks, the lectures will consist of a subject related part providing you with essential knowledge and an application part in which you can try out what you have learnt. Moreover, as part of the this course, you will form teams and try out your own business idea, living through the ups and downs that come along with building a team and bringing forth new business ideas. At the end of the course, you will pitch your achieved progress to an expert jury. The lectures will be held in German and contain guest speakers to impart entrepreneurial knowledge and experience.

Core questions addressed in this course:

• How do I develop a business idea iteratively based on customer feedback?
• Is my business idea solving a real problem?
• What could be a good value proposition for my business idea?
• Who do I need for the founding team of my startup?
• How does the Lean Startup Approach help me in creating my startup?
• What aspects do I have to consider when designing a business model?
• What is important to know about the external environment of my business model?
• How can I position my startup among existing competitors?
• What are good go-to-market strategies and revenue models for my business model?
• How do I finance my startup and do I really need venture capital?

Requirements

• There are no prerequisites for this lecture.

Literature

• Eric Ries: The Lean Startup
• Ash Maurya: Running Lean
• Brad Feld: Venture Deals
• Alexander Osterwalder: Value Proposition Design
• Alexander Osterwalder: Business Model Generation

Learning

• Lectures on Monday morning (09:15-10:45)
• Hands-on exercises and workshops  – during the whole lecture as homework – developing your own startup idea
• Guest speakers (startup experts and entrepreneurs including HPI Alumni)

Examination

• 50% assignments provided throughout the course
• 20% half time evaluations (startup fair & submitted documents on current progress)
• 30% final presentation (5 min pitch & 5 min Q&A)

Dates

• Lectures on all Mondays 08.04. - 08.07.19 between 09:15-10:45 (except on public holidays).
• Idea Fair on Monday 03.06. during which each team will present their current progress.
• Final presentation on Monday 15.07. between 08:00-10:45.

Locations:

• Most lectures will take place in HS2, while some take place in D-Space (please refer to Moodle for location changes).

Course System:

• All course related documents and the submission system can be found in Moodle: fb10moodle.hpi.uni-potsdam.de

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