Communicating Technology Successfully - Developing Content and Formats (Wintersemester 2023/2024)

Lecturer: Nadine Lux

General Information

• Weekly Hours: 2
• Credits: 3
• Graded: yes
• Enrolment Deadline: 01.10.2023 - 22.10.2023
• Examination time §9 (4) BAMA-O: 14.03.2023
• Teaching Form: Block seminar
• Enrolment Type: Compulsory Elective Module
• Course Language: English
• Maximum number of participants: 20

Programs, Module Groups & Modules

Description

The seminar is aimed at students of the five master's programs in the field of digital engineering who want to communicate their research topics in a structured way and present them successfully. The focus is on developing successful formats and comprehensible content for communication with different target groups. The seminar is designed to enable the participants to

• communicate complex topics from science, research and development in a way that is appropriate for the target group and pass on knowledge in a comprehensible way
• apply methods for format development and
• to coach each other and to support each other in communication tasks in collegial exchange during conception and implementation.

The block seminar can be taken either as a supplement to the seminar "Communicating Technology Successfully - Developing Communication Strategies " or independently.

Day 1 - Basic knowledge of format development for science and technology communication

• Input on the topic of science and technology communication; overview of typical characteristics and problem areas, best and worst practice examples
• Input & exercise: understanding audiences and target groups
• Exercise: text formats - comprehensible language, tips and tricks for writing
• Input & exercises: Trends in research communication - social media, websites, community participation & citizen science
• Input & exercise: hands-on research - Visitor centers, science centers, fairs, events & co.

Day 2 - Communicating science and technologies

• Input & exercises: Media and public relations
  • Easy listening: Audio formats, radio & podcasts
  • Visualizing research: Image formats, clips and documentaries
  • Discussing science: Interview situations and public dialogues
• Input & presentation training: My (research) project in 120 seconds; input on composition and structure (individual and partner exercise)
• Input & exercise: oral presentations, body language, preparing scripts; feedback from trainer and peers

Day 3 – Developing formats for digital Science and Technology Communication

• Input on format development in science and technology communication
• Input & exercise: Digital storytelling for the communication of own projects (group work), storyboards & conception
• Presentation of format ideas (group work, part 1 of graded exam)
• Reality check and feedback from trainer and peers
• Wrapup and briefing for the written assignment

Learning

Methodologically, the seminar consists of alternating professional inputs in lecture format, practical exercises, quick writes, group discussions as well as feedback rounds on own presentation prototypes.

In the course of the seminar, participants will develop content ideas and format concepts for communicating (their own) research projects. The ideas will be elaborated independently by the participants in a written paper after the seminar (group work).

Examination

• Development and presentation of a digital (storytelling) format for own research and/or technology communication (group work) (50%)
• Written paper (max. 12 pages), elaboration of the ideas for technology communication presented in the seminar (50%)

Dates

14., 15. and 16.03.2024

Hours: 9 to 18:30 h each

Room: H-2.57/58

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