Dr. Alexander B. Zeier graduated from the University of Würzburg with a degree in business management focused on information systems and successfully completed his studies in information technology at the Technical University of Chemnitz. He gained his doctorate in the faculty of information systems at the University of Erlangen-Nuremberg. He has 15 years experience with SAP/IT Systems, started working for SAP in 2002 e.g. as director strategic projects for RFID. He was Deputy Professor of Prof. Hasso Plattner at the Hasso Plattner Institute in Berlin/Potsdam focusing on Enterprise Platforms, Integration and RFID Technologies.