Oliver Schilke is part of the project entitled “What drives Creative Thinking in Product Design? A Neuroscientific and Psychometric Assessment”, which aims at studying the psychological and neuroscientific basis of design thinking. Using fMRI technology, Oliver is interested to uncover why design thinking mechanism work and how they affect cognitive processes related to product design. After pursuing a master’s degree in management at HHL – Leipzig Graduate School of Management (Germany), Oliver received his doctoral degree in business administration (summa cum laude) from Witten Herdecke University (Germany). His research has been published or is forthcoming in refereed journals such as Long Range Planning (LRP), the Journal of the Academy of Marketing Science (JAMS), the Journal of International Marketing (JIM), Zeitschrift für Betriebswirtschaft (ZfB), Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), and Die Betriebswirtschaft (DBW), among others.