Danielly Ferreira Oliveira de Paula

Danielly holds a Bachelor's degree in Information Systems and a Masters in Computer Science from “Universidade Federal de Pernambuco”, Brazil. She worked as an Innovation Manager at Blackberry Tech Center Recife (Brazil) where her leading role was in product design and user research for B2C mobile applications.

Currently, Danielly is pursuing a PhD in Industrial Engineering in Ireland.  Her research interest is in creating 'great experiences' through a deep understanding of users, customers, and employees.
Her current research focus is in understanding how design can lead to personal and organisational growth. At the moment, her greatest career challenge is to identify how to measure the impact of Design Thinking on firms' performance.


Measuring the Impact of Design Thinking on Software Development Processes and Products

PI: Matthias Uflacker Abstract A seamless integration of Design Thinking, Scrum and Lean Start-Up activities into … > mehr

Implementing and Measuring the Impact of Design Thinking in Software Development Processes

PI: Dr. Matthias Uflacker Abstract While research and practitioners agree that Design Thinking, Agile Development and … > mehr

Connecting the dots – Planning, measuring and steering the impact of human-centered design and Design Thinking in organizations

PI: Professor Dr. Falk Uebernickel Abstract Over the last years, the role of design in organizations expanded from a … > mehr