Dr. Martin Schwemmle

Martin Schwemmle studied business administration at the University of Mannheim; his majors were marketing, management, and psychology. He received his PhD from the marketing department at the University of Mannheim (Prof. Dr. Dr. h.c. mult. Christian Homburg) for his work on the definition, measurement, and consequences of product design. Martin’s research was published in the Journal of Marketing and received national and international awards.

As a Senior Researcher in the Design Thinking Research Program at HPI/Stanford University, Martin’s research at the HPI D-School focuses on innovation spaces, answering, for instance, the question of how space impacts the innovation performance of teams. His further research topics are co-creation and innovation networks.

At the age of 20, Martin founded an agency for graphics, communication, and journalism. He has over ten years of experience as a trainer and consultant in the for-profit and non-profit sectors, as well as a lecturer at universities. Since 2016, he has also worked as a coach in the academic program at the HPI D-School.

Selected Publications

  • Michell-Auli, Peter und Schwemmle, Martin (2008): Integriertes Management mit der Balanced Scorecard (Integrated Management with the Balanced Scorecard), Kohlhammer.
  • Homburg, Christian; Schwemmle, Martin und Kuehnl, Christina (2015): New Product Design – Concept, Measurement, and Consequences, in: Journal of Marketing, 79, 3, 41–56. Received the Shelby D. Hunt/Harold H. Maynard-Award 2015.
  • Schwemmle, Martin (2016): Produktdesign: Eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten (Product Design: An Empirical Investigation of the Definition, Measurement and Consequences of Product Design on Consumer Behavior), SpringerGabler.
  • Gross, Hellen; Krukies, Theresa und Schwemmle, Martin (Hrsg.) (2016): Bronnbacher Positionen – Beiträge zur kulturellen Bildung (Articles on Cultural Education), Kulturkreis der deutschen Wirtschaft.