As Brand Design Lead with a focus on Academic Programs, I am responsible for the visual identity of the HPI d–school. I ensure that our brand identity is consistent and impactful and reflects our academic and social values. In close collaboration with the 3 departments, I develop sustainable design strategies and translate them into creative concepts and campaigns for various channels. The teaching materials for our students are carefully designed to deliver the learning content as effectively and engagingly as possible.
Growing up in the Netherlands, I studied communication design with a focus on typography and photography in Potsdam. After graduating, I worked for the European Space Agency, the Jewish Museum Berlin, and developed visual identities for the Federal Agency for Civic Education before joining Hasso Plattner Institute in 2014.