1. Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that enables us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
2. Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used and the user's origin. This data is combined in a user ID and assigned to the respective end device of the website visitor.
Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and uses machine learning technologies for data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
This service is used on the basis of your consent in accordance with Art. 6 (1) a GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time. Data transmission to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States to ensure compliance with European data protection standards for data processing in the United States. Each DPF-certified company is committed to complying with these data protection standards. Further information can be obtained from the provider at the following link: www.dataprivacyframework.gov/participant/5780
IP anonymization
Google Analytics IP anonymization is activated. This means that your IP address will be truncated by Google within the area of member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
3. Google Ads and Google Conversion-Tracking
We use Google Ads for the placement of advertisements in the Google advertising network. Within the framework of Google Ads, we use the so-called conversion tracking.
When you click on an ad placed by Google, a cookie is set for conversion tracking. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this site and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to the defined page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected through the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in tracking, you can opt-out of this use by disabling the Google Conversion Tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” is covered by the General Data Protection Regulation (DSGVO), Article 6, Paragraph 1, Subparagraph 1, Letter A.
In addition, you can set your browser to inform you when cookies are set and to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when the browser is closed. If you deactivate cookies, the functionality of this website may be limited.
More information about Google AdWords and Google conversion tracking can be found in the Google privacy policy: www.google.de/policies/privacy/
4. Microsoft Clarity
This website uses Clarity. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA
98052-6399 (USA), docs.microsoft.com/en-us/clarity/ (hereinafter “Clarity”).
Clarity is a tool for analyzing user behavior on this website. In particular, Clarity records mouse movements and creates a graphical representation of which part of the website users scroll to particularly frequently (heat maps). Clarity can also record sessions so that we can view page usage in the form of videos. We also receive information about general user behavior within our website.
Clarity uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting). Your
personal data is stored on Microsoft servers (Microsoft Azure Cloud Service) in the USA.
If consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TDDDG. Consent can be revoked at any time.
Further details on Clarity's data protection can be found here: https://docs.microsoft.com/en-us/clarity/faq
Order processing
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract prescribed by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
5. Social Media Advertisement
Facebook Pixel/Meta-Pixel and Facebook Custom Audience
Provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
To evaluate the effectiveness of our advertising measures, we use the Facebook pixel. The pixel is always triggered by a defined action (so-called event) and subsequently records this (e.g., click on a button).
We use the Facebook pixel in the standard version. Only the usage behavior of the respective web addressee is evaluated and processed.
Within the scope of Facebook Custom Audiences, we can create target groups of specific users in order to carry out target group-oriented marketing measures based on this. This information is based on the data that Facebook collects from you and your profile as part of the user profiles.
For more information on data processing, please refer to Facebook’s privacy policy.
You have the option to revoke your consent to Facebook’s data processing at any time here.
LinkedIn Ads and LinkedIn Custom Audience
Provider: LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, (LinkedIn).
To evaluate the effectiveness of our advertising measures, we use the LinkedIn pixel. The pixel is always triggered by a defined action (so-called event) and subsequently records this (e.g. click on a button).
We use the LinkedIn pixel in the standard version. This only evaluates and processes the usage behavior of the respective web addressee.
Within the scope of LinkedIn Custom Audiences, we can create target groups of specific users in order to carry out target group-oriented marketing measures.
Further information on data processing can be found in LinkedIn’s privacy policy.
Further information on cookies as well as an opt-out option from LinkedIn can be found here.
Unsubscribing from and managing email messages, SMS messages as well as targeted ads can be set here.