Dr. Claudia Nicolai

(She / Her)
Mitarbeiter:innenfoto

Academic Director

I am working as academic director of the HPI d-school in Potsdam/Germany. I studied Business Administration, Economics, and Social Sciences and got my Ph.D. in Strategic Management at the University of Potsdam. I joined as a Senior Researcher the Chair of Strategic Marketing of the University of Witten/Herdecke where I taught and researched strategic foresight, consumer trends, strategic innovation, and business design. Since then consumer-centered innovation processes and strategic change became my main focus as a consultant and as Visiting Professor for Strategic Communication at the University of Arts Berlin and at the Elisava - School of Design and Engineering in Barcelona/Spain.

Since 2010 I design the educational programs and research activities at the HPI d-school. I am in charge of the academic program in Design Thinking (including the development and design of curricula, teaching content for students and the coaching-program). I am also responsible for co-operations with project partners and academic institutions. I have co-developed the d-school in Malaysia (genovasi) and the HPI d-school at the University of Cape Town, as well as the biothinking program at the Charité. Together with my team, I researching design & innovation management, new working environments & leadership, as well as team dynamics.

Key Facts

Contact

+49 331 5509-506
claudia.nicolai@hpi.de

Room

Campus II, Building D, D-2.2

More information

Research Projects

  • Designing Resilient Crisis Communication Systems, BMFTR (2023 – 2027)
  • Sustainable Now! - Digital Innovations for Climate Change; BMBF (2022 – 2024)
  • Development of the European Digital Education Hub; EU/EACEA (2022 – 2025)
  • Design Thinking in STEM Education; Siemens Foundation (2022 – 2025)
  • AI-Rescue – AI-Supported Innovations of the Rescue System; BMV (2021 – 2022)
  • Smart Co-Creation – Creating Innovation Networks across Industries; BMBF (2017 – 2020)
  • BioThinking – Design Thinking in Biomedical Research; DFG (2013 – 2018)
  • Global Engineering Entrepreneurial Programm (Germany – South Africa – Botswana); DAAD (2012 – 2014)
  • Consumer Attitudes and Decision-Making with regard to Food Products in Europe, EU: FAIR-Programme
  • A Cross-National Comparison of Consumer Environmental Behavior, EU: Task Force Human Resources, Education, Training and Youth

Education

1999 PhD., Marketing and Management, University of Potsdam

1993 Diploma, Business Administration and Economics, University of Hannover

Experience (academic)

Since 2015 Academic Director, HPI School of Design Thinking, Potsdam

2010 – 2015 General Program Manager, Lecturer & Senior Researcher, HPI School of Design Thinking, Potsdam

2010 Guest Lecturer at RWTH Aachen, elisava Barcelona

2008 – 2010 Lecturer HPI School of Design Thinking, Potsdam

2007 – 2010 Visiting Professor Strategy and Communication, University of Arts Berlin

2004 – 2009 Program Manager and Lecturer, Strategy & Innovation, Zollverein School of Management & Design, Essen

1999 – 2004 Assistant Professor, Strategic Marketing, University of Witten/Herdecke

1998 – 1999 EU-Research Project Manager, Consumer Decision Making, University of Aarhus, Denmark