Flavia Bleuel

(She / Her)

Professional Development

Head of Professional Development

As Head of Professional Development, I am responsible for the strategic and operational management and leadership of the professional development business unit at the HPI d-school. We offer further trainings for professionals and organizations at the intersection of human and technology.

Prior to this, I was Head of Leadership for Innovation and Agility at the HPI Academy, with a special focus on customized leadership formats and cooperation with world-class business schools like HEC, ESMT, and London Business School. Together with my team I developed and ran leadership formats such as Leadership for Innovation and Agility, Navigating Uncertainty (Training with Virtual Reality Game), Design Thinking and Corporate Change, Strategic Visioning, Individual Leadership Coaching, Leading High Performance Teams and Masterclasses on Intrapreneurship.

Before that, I was responsible as Program Lead for Corporate Innovation for developing and coaching formats to bring human-centered innovation and Design Thinking into organizations. We focused on Design Thinking Implementation, Agile Leadership, Agile Innovation Management, Innovation Strategy as well as Masterclasses and Train the Trainer formats in our Design Thinking Coach Certification Program and Method Deep Dives like User Research.

I have been developing, leading and coaching innovation formats and projects for professionals as well as coaching students at the HPI d-school. I have accompanied many organizations from various industries and different sizes in their transformation to innovate more human-centered and to work agile.

It is crucial for me to bring valuable insights into my professional education work and to practice what you teach. To make that happen I made my own entrepreneurial experiences as co-founder of an innovators network and of TQ.Digital an app for evaluating the future readiness of companies. I have been working as freelance innovation and personal development coach for over 16 years. Here I had the opportunity to develop female leadership programmes for innovation and change management, run courses on negotiation and non-verbal communication. I am certified in the facial action coding system and created trainings for the analysis of non-verbal communication for police, detectives, coaches, executives & thriller authors. I dived into many user research projects starting with the exploration of user needs, data synthesis, UX/UI testing together with design teams and MVP testings. For the Mahler Chamber Orchestra I did audience research in Europe and Audience Development. Moreover I worked as a lecturer, researcher and innovation coach at SRH Hochschule für Kommunikation und Design, Hochschule für Medien, Kommunikation und Wirtschaft, the Erich Pommer Institut and the University of the Arts Berlin.

Curiosity flows through my blood. I have always been curious about humans and the intersections fields of expertise. 25 years ago, I started as a journalist and learned to listen, to understand and to have empathy for human needs and challenges. I studied communication and media research, psychology and anglistic linguistics at the Friedrich-Schiller Universität Jena. After that I worked for six years as a lecturer, researcher and innovation coach at the University of the Arts Berlin in the study field of communication in economic and social contexts. There I build a multi-method user research lab from scratch and co-designed new BA and MA programs and coached innovation teams.

Key Facts

Contact

flavia.bleuel@hpi.de

Room

Campus II, Building E, 2-02.2

Publications

Rhinow, H., Andrezak, M., Schmiedgen, J, Bleuel, F., Mayer, S. (2021). Agile Teamarbeit – 3 Methoden für erfolgreiche Innovation. E-Learning der Zeit Akademie.

Bleuel, F. & Mayer, S. (2021). Agile Führung. In Rhinow, H., Andrezak, M., Schmiedgen, J, Bleuel, F., Mayer, S. (2021). Agile Teamarbeit – 3 Methoden für erfolgreiche Innovation. E-Learning der Zeit Akademie.

Bleuel, F. (2021). High Performance Teams in der Eiswüste von Alaska.

Bleuel, F. (2021). Mit Design Thinking mensch-zentriert und agil innovieren. MMM ClubNews 2/2021 (S.12-15).

Mayer, S., Bleuel, F., Stansel,C. (2021). Design Thinking für Führungskräfte – Innovation und Agilität möglich machen. In Design Thinking in Education. Wiley.

Weinreich, U. , Bleuel, F., Klos, K., Konetzke, M., Bleuel, C., Kunz, R. (2018). Begeistern! Das Praxishandbuch für agile Innovation. CoObeya, Berlin.

Bleuel, F. & van Schmieden, K. (2018). Fallstudie Deutsche Bahn: Risiken eingehen, Vertrauen gewinnen: Nutzerzentriertes Design bei Deutsche Bahn Operations.

HPI Academy (2017). Design Thinking. Der kreative Weg zu innovativen Lösungen. Zeit Akademie Business.

Rhinow, H. & Bleuel. F. (2016). My User Research Deep Dive Book. HPI Academy GmbH.

Bleuel, F. (2016). Design Thinking – Innovationsmethode und Innovationskultur. Das Magazin von Lohmann & Rauscher, Ausgabe 1/2016

Bleuel, F., Meyer, J. & Stansell, C. (2016). Gespräch über Design Thinking, kreative Kollaboration, Innovationsmethoden. nomad – The Magazin for New Design Culture, Business Affairs & Contemporary Lifestyle, No.1/2016.

Bleuel, F. (2014). Scope and Structure of Emotion Terms in Media Reception. Consortium of European Research on Emotion Conference, Humboldt-Universität zu Berlin, März.

Pottag, H., Bleuel, F., Isselburg,A., & Müller, K. (2012). The D.Ictionary. D.confestival (International Desing Thinking Event). Hasso Plattner-Insitut Potsdam, School for Design Thinking.

Schütte, E., Mirza, M., Suckfüll, M., & Bleuel, F. (2012).Taking the Body into Account – Developing a Coding System for Body Movement and Posture during Film Reception. Paper presentation on the 14th European Conference of Facial Expression. University Lisboa-ALmada, Portugal, July.

Bleuel, F. (2011). Zeit ist relativ – Zur Bedeutung und Messung von Betrachtungszeiten in der Rezeptions- und Wirkungsforschung. In M. Suckfüll, H. Schramm, & C. Wünsch (Hrsg.), Rezeption und Wirkung in zeitlicher Perspektive (S. 271-283). Baden-Baden: Nomos.

Bleuel, F., & Suckfüll, M. (2011). Under Control. Emotion Regulation in Film Reception. In A. Freitas-Magalháes (Ed.), Emotional Expression – The brain and the face. 3rd Volume Studies in Brain, Face and Emotion (pp. 239-265). eBook. Porto: Edicoes Universidade Fernando Pessoa.

Hautz, P. & Bleuel, F. (2011). Die Korrespondenzanalyse zur Auswertung und Visualisierung inhaltsanalytischer Daten. In T. Petersen, & C. Schwender (Hrsg.), Die Entschlüsselung der Bilder. Methoden zur Erforschung visueller Kommunikation (S. 197-222). Köln: Halem.

Bleuel, F., Scharkow, M., Suckfüll, M., & Marks, G. (2010). Form follows function?- Eine Online-Sortierstudie zur Rezeption von Filmplakaten. In J. Woelke, M. Maurer, O. Jandura (Hrsg.), Forschungsmethoden für die Markt- und Organisationskommunikation (S. 32-50). Köln: Halem.

Bleuel, F. (2009). Emotionale Visiotype. Eine Analyse von Wirkpotenzialen. In T. Petersen, & C.Schwender (Hrsg.), Visuelle Stereotype (S. 96-108). Köln: Halem.

Bleuel, F. (2011). Emotions during media reception – their scope and their structure. Paper Presentation on the 7th Conference of the Media Psychology Division. Jacobs University Bremen, August.

Scharkow, M., Kordes, C., & Bleuel, F. (2011). Visual stereotypes and party affiliation cues. An exploratory study of political cognition using candidate photographs. Poster presentation at the Annual Scientific Meeting of the International Society of Political Psychology (ISPP). Istanbul, Turkey, July.

Bleuel, F. (2011). Aesthetic emotions. Invited Presentation to the VisComX Research Colloquium, School of Humanities and Social Sciences at Jacobs University Bremen, February.

Lange, A., Bleuel, F., & Suckfüll, M. (2010). Decision-making Processes in the Production of Television Films – Expert Interviews with Directors. Paper Presentation on the 3rd European Communication Conference. University Hamburg, October.

Bleuel, F. (2010). Aesthetic Emotions and Media Pictures. Paper Presentation on the 21st Biennal Congress of the International Association of Empirical Aesthetics. Focus Theme: Aesthetic and Design. University Dresden, August.

Suckfüll, M., & Bleuel, F. (2010). Under Control. Emotion Regulation in Film Reception. Paper Presentation on the 13th European Conference on Facial Expression. University Duisburg, July.

Hautz, P., & Bleuel, F. (2010). “Online-Quote” – Der Beitrag von Bildern zur Präferenz von Artikeln in Online-Zeitungen. Vortrag auf der DGPuK Jahrestagung zum Dachthema Medieninnovationen. Technische Universität Ilmenau, Mai.

Bleuel, F. (2010). Zeit ist relativ – Zur Bedeutung von Betrachtungszeiten in der Rezeptions- und Wirkungsforschung. Vortrag auf der Tagung der DGPuK Fachgruppe Rezeptions- und Wirkungsforschung. Universität der Künste Berlin, Januar.

Bleuel, F., & Hautz, P. (2009). Strategische Bildkommunikation – Eine Inhaltsanalyse präferierter Online-Pressefotos. Vortrag auf der Tagung der DGPuK Fachgruppe Visuelle Kommunikation. University of Management and Communication Potsdam, Oktober.

Suckfüll, M., & Bleuel, F. (2009). The Relevance of Control and Competence for Media Psychological Research. Paper presentation on the 6th Conference the Media Psychology Division, University Duisburg-Essen, September.

Bleuel, F. (2009). Affective visual communication. Paper presentation in the Phd Workshop on the 6th Conference the Media Psychology Division, University Duisburg-Essen, September.

Bleuel, F. (2008). Sortierstudien zur Exploration und Extraktion von rezeptionsorientierten Bildkategorien für Inhaltsanalysen und Wirkungsstudien.Vortrag auf der Tagung der DGPuK-Fachgruppe “Visuelle Kommunikation” zum Thema “Methoden der visuellen Kommunikations- und Medienforschung”. TU Braunschweig, Oktober.

Bleuel, F. (2008). Media Reception Research and Facial Expression. Paper presentation on the 12th European Conference on Facial Expression. University of Geneva, July.

Schwerd, F. (2007). Emotionale Visiotype. Eine Analyse von Wirkpotentialen. Vortrag auf der gemeinsamen Fachtagung der DGPuK-Fachgruppe “Visuelle Kommunikation” und des Fachbereichs Geschichte und Soziologie der Universität der Konstanz zum Thema “Visuelle Stereotype”. Universität Konstanz, Oktober.

Suckfüll, M., Schwerd, F., & Scharkow, M. (2007). Modalitäten der Internetnutzung. Vortrag auf der Jahrestagung der Fachgruppe Medienpsychologie zum Thema “Medienpsychologische Forschung in dr Wissensgesellschaft” TU Dresden, September.

Bleuel, F. (2011). Emotions during media reception – their scope and their structure. In Ö. Odag, M. Schreier, & Y. Thies-Brandner (Eds.), Proceedings of the 7th Conference of the Media Psychology Division of the German Psychological Society. Focus Theme: Cognitive and Emotional Involvement during Media Reception (pp. 15-17). Lengerich: Pabst.

Suckfüll, M., & Bleuel, F. (2009). The Relevance of Control and Competence for Media Psychological Research. In N. Krämer, S. Sobieraj, & A. M. von Pütten (Eds.), Media Psychology. Focus Theme – New Media and Interactive Systems. Proceedings of the 6th Conference of the Media Psychology Division of the German Psychological Society. Lengerich: Pabst.

Suckfüll, M. Bleuel, F., & Scharkow, M. (2008). Exploring Modes of Internet Use. Workingpaper. Universität der Künste Berlin. Kommunikations- und Medienwissenschaften. Whitepaper.

Suckfüll, M., Schwerd, F., & Scharkow, M. (2007). Modalitäten der Internetnutzung. In T. Köhler, & H. Flitter (Hrsg.), Medienpsychologische Forschung in der Wissensgesellschaft. Dresden: TUD Press.

Schwerd, F. (2007). Mimik auf Pressefotos. Eine experimentelle Felduntersuchung zum Einfluss von emotionalen und neutralen Gesichtsausdrücken auf die Aufmerksamkeit und das Interesse von Rezipienten. In Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (Hrsg.), Transfer -Kommunikationswissenschaftliche Nachwuchsforschung im Internet. 2/2007.

Koch, T. , & Schwerd, F. (2007). Visuelle Kompetenz lernen und lehren. BÖKWE-Fachblatt des Berufsverbandes österreichischer Kunst- und WerkerzieherInnen, 4, 27-29.