I joined the HPI d-school in 2024 as PR and Marketing Manager, with the goal of enhancing the d-school’s visibility both within the Hasso Plattner Institute and on a broader scale. Prior to this role, I accumulated extensive experience in the academic and creative sectors. I worked for the communications department of the Faculty of Informatics at KIT, served as a PR Assistant for the Kultur- und Kreativwirtschaftsbüro Karlsruhe, and contributed to a communications agency in Berlin, specializing in fintech, mobility and sport brands.
My expertise lies in developing strategic communication campaigns and crafting compelling narratives. At the HPI d-school, I aim to apply my skills in strategic public relations to deepen the understanding of Design Thinking, foster engagement among students, businesses, and the public, and contribute to positioning the d-school as a leading force in this field.