This project designs and evaluates technology-driven green nudges to encourage sustainable behaviors, aiming to develop a framework and design theory for effective sustainability interventions.
Technology-mediated nudges for sustainability
Exploring how technology-driven nudges can promote sustainable behaviors at scale.
Contact persons
Vincent Beermann
Project partner
Research
- Annamina Rieder (Simon Fraser University, Canada)
- Jan vom Brocke (ERCIS, University of Münster)
Practice
Duration of project
2021 - 2025
Principal Investigator and Co-Autor
Summary of the project
Sustainability has become essential in response to environmental challenges and rising energy costs. This project investigates how information systems can nudge individuals toward sustainable behaviors on a large scale through technology-mediated “green nudges.” It seeks to answer two key questions: What principles should guide the development of green nudging systems? And what mechanisms drive behavioral interventions that promote sustainability through these systems? The expected outcomes include a comprehensive framework for designing effective green nudges, a design theory for green nudging systems, and a deeper understanding of the cause-effect relationships within these interventions. This research aims to advance sustainability by leveraging technology to encourage widespread behavioral change.