In this business administration lecture, you will expand your knowledge of the interface between technology and business administration.
You will gain insights into the fundamentals of economics and be able to assess the influence of business decisions. You will also learn how knowledge of information technology can help optimize business strategies.
The individual thematic blocks cover digital business models, strategic management, corporate social responsibility (CSR), and finance.
With the knowledge imparted in the lecture, you will lay the foundation for assessing the economic success factors in the IT industry. The lecture module is enriched by guest lectures from industry experts who offer insights into current challenges and solutions.